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国资委:央企品牌建设应成为“一把手”工程

2017-2-28
2013-12-03
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

国务院国资委副主任黄淑和在15日举行的中央企业品牌建设工作座谈会上说,缺少全球叫得响的知名品牌是中央企业最突出、最严重的短板。品牌建设是内强素质、外塑形象的系统性工程,是一项需要一以贯之、持之以恒的工作,应该成为一把手工程。

黄淑和说,在国务院国资委监管的中央企业中,有45家进入2013年世界500强,但在国际权威品牌评估机构英特品牌公布的榜单中,还没有一家中央企业入围全球最佳品牌100目前,全球80%的市场已被20%的著名品牌垄断,没有品牌的企业,只能成为卖苦力的工厂。

他特别强调,加强品牌建设,迫切需要中央企业负责人更新观念、开放思想,要把品牌建设作为一把手工程来抓。各级企业的一把手要亲自抓,分管领导要深入抓,其他领导要协助抓;还要设置专门机构、配备专业人才、安排专项资金,大力推进品牌战略。

黄淑和还透露,国资委正研究对包括品牌价值在内的无形资产进行考核。在去年底修订的《中央企业负责人经营业绩考核暂行办法》也提出,将增设品牌建设特别奖,以表彰在品牌建设方面取得突出成效的企业,并在考核中给予加分。

 我们希望到2020年末,能涌现一批品牌战略明晰、品牌管理体系健全、品牌建设成果显著的企业,形成一批质量优良、服务上乘、具有广泛影响力的知名品牌,培育一批拥有自主知识产权和国际竞争力的自主品牌。黄淑和说。

(本文章摘自新华网。)

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